SimpleChain
One platform. Three capabilities.
Each solves part of the problem.
Single Source of Truth
Clear accountability. Faster decisions. Instant clarity when problems arise.
- All systems speak one language
- Real-time sync across ERP, WMS, TMS, customs, carriers
- One unified data model
- Full traceability from order to delivery
Orchestration
Faster exception handling. Fewer manual handoffs. Consistent execution across teams.
- Execute activities alongside your business processes
- Push files, call APIs, react to events
- Trigger actions across system boundaries
- Visualize and automate workflows end-to-end
Integration
No middleware licenses. One skillset. Onboard partners in days, not months.
- Every protocol built-in: REST, FTP, EDIFACT, AS2, SOAP
- No extra integration tools needed
- Connect any system, legacy or modern
- Complete connectivity in one platform
Platform
The Hidden Cost of "Good Enough"
Most logistics teams don't fail — they succeed just enough to stay stuck in the status quo.
Data lives in silos. Business logic is scattered across systems. Integrations multiply with every new partner. Every problem amplifies the others.
The pattern is clear: rip-and-replace is unaffordable, yet the current chaos is unsustainable.
Top performers have found a third way — an intelligence layer that unifies data, orchestrates processes, and connects systems. It elevates legacy investments into the AI age.
Foundations
Enterprise-grade infrastructure. Built for scale.
Secure by design.
Cloud-Native
Azure-powered. European data centers. Microservices architecture.
Secure
OAuth 2.0 authentication. Pen-tested annually. Your data stays yours.
API-First
Graph API. Full documentation.
RESTful endpoints. MCP protocol.
Architecture
MongoDB + PostgreSQL. Event-driven. Canonical data models for AI agents.
AI Privacy
Your data stays yours. Not used for training. Context-aware agents.
Integration
Every protocol: REST, FTP, EDIFACT, AS2, SOAP, and more.
Integration
Three Systems. Three Truths.
The ERP says shipped. The WMS says pending. The carrier says delivered. Your people spend hours figuring out what's real. Customers call. You guess.
Everyone talks about data quality. No one talks about the real problem: your systems have no shared truth.
No rip-and-replace. No lock-in.
Your Logistics Twin — Unified Across All Systems
Every order, shipment, and carrier interaction normalized into one unified model — regardless of source format. Changes in one system automatically reflect across the entire logistics chain.
- Real-time synchronization
- Unified data model
- Complete process lineage
Every order, shipment, and carrier interaction is normalized into one unified model — regardless of source format. This means your ERP speaks the same language as your WMS, TMS, and carrier APIs. Changes in one system automatically reflect across the entire logistics chain.
Navigate Your Logistics From Any Direction
Our graph-based architecture lets you traverse your entire logistics model — from any starting point, in any direction. Ask SIM any question — it knows how to navigate.
- Graph-based data model
- Navigate from any entity
- AI-ready architecture
Click a role to see the navigation path →
The Trap Most Platforms Don't Tell You About
"One platform for everything." Fully integrated, nothing to worry about. Like a snow globe — everything inside is beautiful.
Then reality hits: Features are missing. Your systems don't fit. And getting out? Proprietary formats, locked data. That beautiful snow globe? A prison. Lock-in.
No Vendor Lock-In. No Rip-and-Replace.
New location through M&A? They bring their own systems? No problem — we connect their environment, plug and play. SimpleChain unifies.
Your 20-year-old WMS? Runs our AI agents.
Your custom ERP? Gets real-time insights.
SimpleChain lifts ALL your systems into the AI era — and protects past investments.
Orchestration
Your Scarcest Resource Is Thinking.
765 rules. 650 enrichments. 35,000 lines of code. At a single customer. Scattered across ERP, WMS, TMS, customs. Undocumented. Duplicated.
Everyone talks about the big systems. Nobody talks about what holds them together.
This isn't peripheral logic. This is YOUR business. The rules. The decisions. The exceptions. Three paths to automation — each does what it does best.
One home for all your logic.
Process Orchestration
SimpleChain doesn't just manage your data — we drive your business processes.
At every step of every process, we can intervene: enrich data, validate, transform. Exactly when the process needs it. Not before, not after.
The Status Quo: Your ERP suddenly runs customs clearance interfaces. The WMS handles internal billing. The TMS checks sanction lists. The customs system does... whatever else got bolted on. Scattered across 5+ systems. Undocumented. Duplicated. Unauditable.
We call them Activities — automated actions triggered along your processes. Data Rules for standard logic. Code for complex operations. AI Agents for intelligent decisions.
Data Rules
Point-and-click business logic for 90% of your requirements. Your logistics experts configure — no IT ticket required.
- Enrichment with formulas — even complex calculations
- Built-in functions: translations, currency conversion, date logic
- Master data access: articles, addresses, partners, customs tariffs
- Table-based mappings: n:m relationships, thousands of lines, centrally managed
- Decision matrices: complex decision logic in a single table
- Validations with intelligent, localized messaging
Real Code
For everything that needs code: complex algorithms, arcane data formats, external APIs, performance-critical batch operations.
- Pattern matching across shipment history
- Complex calculations with multi-step dependencies
- Reading and writing special data formats (EDI, EDIFACT, proprietary formats)
- Integration with external APIs and legacy systems
- High-performance operations for millions of records
const stops = tour.shipments.map(s => s.address);
const optimal = solveTSP(matrix, { timeWindows });
return optimal.sequence;AI Agents
For decisions that can't be cast into rules. What would otherwise require human judgment — automated through good prompts and the right data.
- Classification of unstructured data (free-text fields, documents)
- Anomaly detection and automatic escalation
- Interpretation of edge cases no rule covers
- Context-based routing decisions
AI & Agents
Your Scarcest Resource Is Thinking.
Your top experts spend 2-8 hours on a single problem. They can't be in five places at once. A 3 AM problem waits until morning.
Everyone talks about AI risks. Nobody talks about the biggest risk: not scaling thinking while your competitors do.
AI doesn't replace experts. AI multiplies them. Thinking on demand. Context on demand. Guidance where humans can't be.
Scale thinking. Keep control.
Your Team Already Has the Expertise.
AI Unlocks It.
Native AI capabilities — not bolted on, but built into every layer. Three AI modes multiply what your people can do.
The Early Warning
Supports your top performers by surfacing critical insights in real-time.
SIM alerts you before customers call.
The Co-Pilot
Guides your broader team through complex processes and prevents errors.
SIM guides you through complex decisions.
The Workhorse
Handles trusted, routine decisions autonomously to free up human capacity.
SIM handles routine. You focus on exceptions.
Your Partner for Daily Operations
Real Live Examples
Shipment SHP-782 is running late. ETA
exceeded by 45 minutes.
delay: +45 min. Alternative route via
B404 available — saves 30 minutes.
the impact.
VAT tag. This caused a calculation error
in the source system.
Affected line items: 3 and 7.
or manually edit the value for this
invoice.
and mapped.
8 auto-validation rules created
Test run completed: 100% success rate
directly.
Your Best People Are Drowning in Manual Work
The top 5% of your team — the ones who actually know what they're doing — spend 80% of their time on analysis that software should do. That's not a productivity problem. It's a margin leak.
- 2-8 hours → 15 minutes
- Quality, not quantity
- No additional hiring needed
Before SimpleChain: Your logistics experts spend 2-8 hours investigating a single shipping error. After SimpleChain: SIM surfaces the problem, shows the context, and suggests the fix. Your expert makes an informed decision in 15 minutes.
Your Other 95% Need a Different Kind of Help
Not everyone is an expert — and that's the point. Dispatchers, data entry, operations staff: they need guidance, not training. An AI that watches over their shoulder catches errors before they become customer complaints.
- Problems found before they become crises
- Frontline empowerment
- Consistent process execution
Integration Without IT Bottlenecks
Add one carrier: 5 new integrations. Add one warehouse: 8 more. Traditionally an IT project — IT budget, IT resources, coding focus. But who actually understands how your business runs? Not IT. Your logistics experts, dispatchers, customs specialists — the doers. SimpleChain puts them back in control: AI handles the grunt work. The doers model it themselves.
- Not an IT project — a project for the doers
- AI digests specs, sample data, and formats
- AI writes rules and code — you validate
- Months → Days: New integrations in days, not months