Data protection information

We process your data on the basis of the EU Data Protection Regulation (DSGVO), the German Federal Data Protection Act (BDSG) and all other laws relevant to us in terms of data protection.

General collection of data

When you access our website or retrieve a file, data about this process is stored in a log file on our web server. In detail, the following data may be stored:

• IP address (if possible, it will be stored anonymously)
• Domain name of the website you came from
• Names of the retrieved files
• Date and time of a retrieval
• Name of your internet service provider
• and, if applicable, the operating system and browser version of your terminal device.

We collect this data on the basis of our legitimate interest according to Art. 6 para. 1 lit. f DSGVO to ensure the proper functioning of our websites. We reserve the right to check this data retrospectively if we become aware of specific indications of illegal use.

The data is regularly deleted from the system log files after 7 days and from the application log files after 30 days. The statistical evaluation of anonymized data records is reserved.

Cookies

Some of the website pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are necessary to carry out the electronic communication process or to provide certain functions that you have requested are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these are treated separately in this data protection information.

Contact form

If you send us enquiries via the contact form, the information you provide in the form, including the contact details you enter there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions.

The processing of the data entered in the contact form is based on our legitimate interest (Art. 6 para. 1 lit. f DSGVO) or for the implementation of pre-contractual measures (Art. 6 para. 1 lit. b DSGVO). Without providing data, it is not possible to process your request.

The data you enter in the contact form will remain with us until you request us to delete it or the purpose for storing the data no longer applies (e.g. after processing your request has been completed). Mandatory legal provisions - in particular retention periods - remain unaffected.

E-Mail-Marketing & Reporting

We send emails with product information for advertising purposes with the consent of the recipient on the basis of Art. 6 para. 1 lit. a DSGVO. At the same time, the recipient consents to reporting, with which we can analyze user behavior (e.g. accesses, sources). This allows us to determine which services and products from us are of interest to the recipient.

Registration for our product information takes place via a double opt-in procedure: After registering, you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary to verify you as the owner of the e-mail. The registration for the product information is logged in order to be able to prove the registration in accordance with the legal requirements. This includes the storage of the times of registration and confirmation as well as your IP address. Likewise, further data that you have provided during registration will be saved.

You can revoke your consent to contact and reporting at any time. You will find a link for this in every email you receive from us. The lawfulness of the processing until the revocation is not affected by this.

We use the service provider HubSpot, which is based in the USA. Within the scope of processing by HubSpot, data may be transmitted to the USA. In addition to the order processing contract, standard contractual clauses have been agreed to ensure an adequate level of protection (Art. 46 para. 2 lit. c DSGVO).

Use of advertising and analysis services

We use the following services of Google Ireland Limited, based in Ireland, on our website to serve targeted advertising and to analyze and improve our website:

• Google AdServices
• Google Analytics
• Google TagManager
• Google Fonts
• Google Photos
• Google Static

The tools can partly recognize website visitors and also assign user behavior and link it to other information.

With the use of these tools, cookies can be used and data connections to Google servers in the USA can be established. There is no sufficient level of data protection there according to European legislation. There is a risk that your data may be processed by US authorities without any legal remedy.

The use of these tools is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in analyzing user behavior in order to optimize both the advertising offer and the advertising. If consent has been requested, the integration is based on Art. 6 para. 1 lit. a DSGVO. This consent is voluntary and can be revoked at any time.

Options for objecting to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which will prevent the collection of your data during future visits to this website: Disable Google Analytics.

For more information on how Google Analytics handles user data, please see Google's privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de.

If you have a Google account, you can object to personalized advertising at the following link:

https://www.google.com/settings/ads/onweb/.

For more information on how to object to the advertisements displayed by Google, please see the following links:

https://policies.google.com/technologies/ads and

https://adssettings.google.com/authenticated.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de.

Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Objection to data collection".

Storage duration

Data stored by Google at user and event level that is linked to cookies, user IDs (e.g. UserID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Details on this can be found under the following link:

https://support.google.com/analytics/answer/7667196?hl=de

YouTube

For embedding videos, we use YouTube, a service of Google Ireland Ltd, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. The legal basis for embedding the videos is your consent according to Art. 6 para. 1 a DSGVO. Accordingly, a connection to YouTube is only established after clicking on "View video" or if you agree in the Consent banner. Please note that we have no influence on further data processing by YouTube and that your data may be transferred to the USA. There is no adequate level of data protection there.

LinkedIn Plugin

This website uses functions of the network LinkedIn. Provider is the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Each time you access a page of this website that contains functions of LinkedIn, a connection to servers of LinkedIn is established. LinkedIn is informed that you have visited this website with your IP address. If you click the "Recommend Button" of LinkedIn and are logged into your account at LinkedIn, it is possible for LinkedIn to assign your visit to this website to you and your user account. We point out that we as the provider of the pages have no knowledge of the content of the transmitted data and its use by LinkedIn.

The use of the LinkedIn plugin is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in ensuring the greatest possible visibility in social media. If a corresponding consent has been requested, the processing is based exclusively on Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

You can find more information on this in LinkedIn's privacy policy at:

https://www.linkedin.com/legal/privacy-policy.